The My Care Matters (MCM) national campaign was launched in 2022. The campaign engaged with the aged care sector and the workforce using a gentle approach which encouraged the workforce to reflect on their views around death, dying and providing end of life (EOL) caregiving.
Running over a 15-month period, the campaign used a structured approach to prompt reflection on five relevant aspects of EOL caring, namely: normalising death, acknowledging palliative care as part of aged care, continuous learning, embracing diversity, and self-care for the workforce.